The powerful benefits of original art
More than just a pretty picture, learn how original art can enhance your life experience.
Original art has a super-power which is missing in mass-produced items—it connects you to the energy of another human being—the artist.
The thought, care, intentions, and emotional expressions it took to bring a work to life is energy you can tap into to make your home a more vibrant, personal, and soulful place. Here’s how…
ART IS A STORYTELLER
Your walls are a reflection of your story, giving insights into your values, personality, tastes, and interests.
By intentionally curating the art and objects you bring into your home, inviting only those which resonate, you’re able to borrow from the history and energy of those objects to communicate your rich inner world without words.
In time, the art and objects you collect become autobiographical and part of your legacy.
art is home
The crackle of logs in the fireplace ... The crunch of a favourite biscuit... The softness of grass underfoot…
Sensory memories like these help ground us, and original art does the same. Art holds the powerful comfort of home. Even when you move to a new house, it’s not until your art is carefully unpacked and hung, that you can finally begin to relax, take deep breaths, and sink into the familiarity of home.
ART IS A STATEMENT
A bold, statement artwork can provide a focal point in a room, defining the space and bringing a decorating scheme together. It can make a room look more spacious and detract attention from anything you would rather hide.
ART IS WELL-BEING
Your brain’s pleasure centre activates when you contemplate a piece of original artwork that speaks to you. Art is a portal through which you can increase empathy and connect with the artist at an emotional level.
Neuroaesthetics, the emerging area of neuroscience research that studies how our brains respond to art, confirms that art stimulates critical thinking, pattern matching, and decision making.
Art allows you to take brief moments out of your busy life and away from screens, to reflect on something outside your daily existence.
Displaying original art in the home sets children up for a lifelong enjoyment of art and creativity. It prompts exploration, imagination, and dreaming of possibilities. Exhibiting children’s own creative masterpieces can help to nurture their creativity.
ART IS CONVERSATION
People love gathering around art—in both public and private spaces. Stimulating conversations where thoughts, feelings, and ideas are exchanged strengthens our social connections and enhances the quality of our lives.
Art can root our sense of belonging,
ART IS an investment
When you invest in new and emerging artists whose work speaks to you, you’ll be investing in your enjoyment for years to come.
You’ll also support the arts community directly—allowing artists continue flourishing and bringing their unique expression for all to enjoy.
FILL YOUR LIFE WITH ART
Trust in your taste and invest in the art which speaks to you so you can maximise the rewards of your investments.
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